News & Press
Beauty Fridge to Rebrand to Quick Faced
A new name and a completely new era of beauty innovation.
What began as a viral skincare fridge has transformed into an entirely new beauty brand. As part of this evolution, Beauty Fridge is officially rebranding to Quick Faced - unveiling a new identity, a fresh vision, and a completely reimagined product line.
Originally launched in 2019 as a fun and functional way to keep skincare products fresh, Beauty Fridge quickly became a global trend - loved by beauty editors, influencers and consumers alike. Since then, founder Iris Smit has evolved the business far beyond skincare storage - paving the way for a new range of fast-acting, glow-boosting skincare designed to simplify and supercharge everyday routines.
“What started as a skincare fridge has now become a beauty brand focused on quick, effective results,” says founder Iris Smit. “Quick Faced reflects this new vision - a brand built for modern beauty lovers who want real skin results, without the fuss.”
The rebrand to Quick Faced will begin rolling out from 18 August 2025, with a full launch of an all-new product collection scheduled to hit retail shelves in mid-September 2025. Beauty Fridge social media handles will also transition to @QuickFaced
What’s changing?
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“Beauty Fridge” becomes Quick Faced
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Social media handles changing from @beautyfridge to @quickfaced
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A completely new skincare product line launching mid-September 2025
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Fresh logo, colour palette and updated packaging
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New website: www.quickfaced.com
What’s staying the same?
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Same founder, ownership and core team
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Ongoing mission to make beauty easier, faster, more effective - and more affordable
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Continued commitment to clever, time-saving products that fit into real life routines
Quick Faced continues the mission Beauty Fridge began - creating clever beauty products that simplify your routine - now with future-thinking formulas designed to help you glow faster.
